The internet has a great impact in our modern world, and that’s why even medical businesses have created websites to gain more customers from the internet world and be updated with the latest trends. More and more technique has been discovered, and adjustments have been made to be on top when it comes to search engines. If you need help on your doctor or healthcare website, you can always hire the expert web design for doctors by Online Marketing for Doctors anytime.
Despite all the innovations that technology has incorporated into the creation of websites, there are still so many elements that cause online clients to get frustrated and flee. Your medical website might be experiencing low conversion rates, abandonment from possible patients, and over-all low to the bad impression of your business. Below are some of the things that your online visitors may hate about your website that you need to change as soon as possible.
- Your Website Is Not Mobile-Friendly
Imagine scrolling down a website side-to-side using your phone. It’s not only stress but also time-consuming as well. Your visitors will probably leave your site a few seconds after visiting your page. Also, Google has announced a major algorithm update on 2015 that penalizes websites that aren’t mobile friendly. Optimize your website and make it more mobile-friendly to stop losing potential clients. You can always ask the help of an expert in website optimization or marketing for GP practice by Online Marketing for Doctors to make sure that your healthcare business website is effective and thriving.
- Loading Time Is Extremely Slow
Almost all the persons who visit websites in search for answers or information have the very little attention span, and it would only take you a few seconds to gain their interest and stop them for moving into another site. If your website loads slowly, your impatient visitors may become frustrated which will, in turn, affect the conversion rates and brand perception. Factors that might have affected your page loading time might include image size, code or videos. According to studies, visitors blame content providers rather than their service providers if websites take too long to load so you should optimize your loading time to maintain the reputation of your healthcare business and increase the time your visitors spend on your page.
- Too Many Pop-Ups Appear
If you use pop-ups, make sure to use a pleasant language that doesn’t make your visitors second-guess their actions and be moderate in order not to bombard them with too much information. Having too many pop-ups can continually disrupt the user experience and make them feel irritated. Also, have a specific purpose and display a different pop-up depending on the different types of visitors you get. Don’t also forget to track their performance so that you can improve or change the pop-ups you use depending on their effectivity.
- Contains Multimedia Content That Auto Plays
Have you ever experienced opening a site in the middle of your work day and suddenly getting startled by a voice speaking on your phone. Fumbling and trying to mute the sound might be futile especially if you are in panic mode and you might end up closing the whole site instead. An effective website should offer an option to view and hear content as a courtesy to their clients at the very least. Make sure that your multimedia is also accessible and has great content to avoid boring your audiences.
Final Word
Websites are a great way of gaining customers and possible clients online if used correctly. Make sure to take note of the things mentioned above in order not to scare away the online users who visit your site. Steer your page in the right direction and watch your healthcare business thrive with customers in no time.